In recent times, content creators and audience watchers have discovered that turning streaming mode features on certain games such as Life is Strange: True Colors, have made particular moments within the game awkward in order to refrain from breaching DMCA laws. It saw Twitch mute a Metallica music segment to avoid a DMCA copyright strike along with countless others. An infamous example was the BlizzConline incident which happened earlier this year. We’ve constantly seen creators, platforms and music labels at loggerheads with no sign of a middle ground. However, the majority of musicians and artists' music is owned by music labels and therefore they aren’t in direct control of copyright infringements across social media. Independent artists such as KSI, AJ Tracy and Flo Rider recognise the value of having their music played on popular live streaming platforms such as Twitch and Youtube, as they directly reach a new audience who might not have listened otherwise. The constant fear that their channel could be copyright striked, meaning revenue they could have earned rescinded, and in some cases a channel being removed from the platform altogether, are some of the biggest issues faced by streamers and content creators. This could be inadvertently having a sound clip played in the background or even music within a game they are playing on a livestream. Content creators have always faced the challenge when it comes to music copyrights and the Digital Millennium Copyright Act (DMCA).

Dmca twitch meaning